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DpHue Taps Former Origins Exec As CEO

Beth Spruance Bennett will lead the brand.

By: Beauty Packaging Staff

DpHue, a hair care brand, has named Beth Spruance Bennett as its chief executive officer.
 
Bennett brings with her marketing experience from roles with Origins Natural Resources, Estée Lauder and L’Oréal. Most recently, Bennett was vice president of global product and promotional marketing and consumer engagement inclusive of digital, social, CRM and p.r. initiatives at Origins Natural Resources. She also held several marketing roles at Clinique.
 
In a statement from the brand, president and chief operating officer, Martin Okner said its objectives moving forward were working with salon professionals while maintaining new customer acquisition and retention rates.
 
“Beth is a visionary, and talented executive with a deep understanding of marketing, consumer needs and experience,” he commented.

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